• Rich User Experience - The browser is still unable to provide rich user experiences, so consuming your services using browser has feature limitations, if you blend client software to provide the richness in experience and leverage internet to deliver those experiences and data then you get the best of both worlds.

• Offline Capability - The offline story, Software + Service paradigm allows you to work offline with your data and then automatically synchronizes it on the cloud. Disconnected or occasionally connected software which is the right solution for many road warriors and also for folks who work from home and not have the same kind of bandwidth and don’t/can’t be always connected.

• Privacy Concerns - Control of data, privacy if you move every piece of your data on the cloud then you lose control. With Software + Service model a vendor can provide their customers options to move non private to the cloud and sensitive data can reside locally without losing any software capability.

• Captivate Audience - The fluid nature of internet, no or minimal cost of switching is a new challenge that a software vendors faces. For vendors having a client software to compliment their services makes the solution more sticky and provide the experiences and value-add in ways that is not possible on cloud.

• Monetization Opportunities - For Vendors the software plus services paradigm opens up new business models and new opportunities to monetize their solutions with different models like Advertisement, Transaction, and Subscription etc.